CrossFit, Functional Fitness Athletes, Average people in the gym, Mostly German and or German speaking customers. This market has a high quality standard and customers tend to look at features and technical descriptions.
The packaging box for our jump rope. We like to have minimalistic premium look. Our previous designer has heavily used embossing on white background before and made use of highlighting by varnish. These elements can be incorporated but we are aware that embossing does not lend itself to every product. Further we would appreciate patterns, illustrations and typography. Apart from the logo color we are open to suggestions, as long as it has a non-aggressive feel to it. We have also used magenta on some of our inserts to highlight. I have attached a document with a quick draft and copy.
Was vermieden werden soll
stock images, overly aggressive design language, packaging design that does not lend itself to ecommerce applications.
Promotion auf dem Blog
Dateiformate der finalen Designs
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