Clean packaging redesign (shippers) for the leader e-commerce wine company in France

Internet

CMYK 100/0/0/85 CMYK 0/23/62/15 RGB 0/52/77 RGB 220/174/103 HEX #003440 HEX #dbae66 PANTONE 548C PANTONE 7407C + white

VALAP

www.valap.com

VALAP

We're rebranding VALAP identity. ● WHO WE ARE & WHAT WE DO ➤ Valap is the #1 player in the Online Wine Private Sales industry in France. ● KEYPOINTS OF VALAP’S BUSINESS • Flash & Private Wine Sales A couple of flash sales every day run for a week with the mission to offer the best wines at the best price ➤ TARGET GROUP: Regular customers, wine lovers, Valap Top Clients • En Primeur Wines Bordeaux wines sold before they have been bottled, straight from the producer. The benefit of purchasing wines En Primeur means that you can secure a price exclusive of Duty and VAT, which you won’t have to pay until you withdraw them. ➤ TARGET GROUP: Wine enthusiasts, connaisseurs, high-spenders, wine investors • Exclusive Partnerships Discovery wines produced for Valap and sold only through Valap website ➤ TARGET GROUP: Regular customers, wine lovers, Valap Top Clients ● CORE VALUES & IDENTITY HIGHLIGHTS ➤ Audience Main target: men 40-65 years old, high and medium spenders. Secondary target: women 40-65 y; m/w 30-40 y. ➤ Made in France A very good selection of wines, mostly (but not only) French ➤ Standing & Reliability Team of talented and recognized sommeliers in the world; Professional tasters ➤ Curation Amazing selection of wines Please find further info in the attached document.

Customers who order wines online.