We would like an updated product label designed for our men's aftershave. It is packaged in a 4oz apothecary styled bottle. Our current label lacks impact and is too visually soft and muted. We get complaints that it doesn't look...
PACKAGE: 4 ounce amber colored Boston Round bottle, image attached.
PRODUCT HISTORY: The scent of Bay Rum originated in the Caribbean hundreds of years
ago. The Bay leaf comes from the Bay Tree called Pimenta Racemosa. Our product is made in small batches. It has been available nationwide for two years now.
TEXT: Attached is our current label with all of the text required.
SIZE: The label should be 2 1/2 inches high and 5 inches wide.
All letters are to be at least 1/16 inches high.
We use .... for the printing of our labels. For their
information on bleeds, etc., just click on the product "stickers."
COLOR: Please go to .....com to see our color
palette. We like the colors in the ribbon on our soap that are on our website.
Since this is a small bottle, the label needs to have high contrast in order to stand
out. We would also like at least 3 colors in any amount, such as, 2 main colors
with a splash of a third, etc.
BAR CODE: We would like a small area of our product to have a bar
VARIATIONS: We have 3 scents of bay rum aftershave: BR,
Cat, and L (which has not been released yet.)
On the Cat O' Nine Tails, the words
IMAGES: We would like an image. We currently have
FEEL: We would like the label to be STRONG, MASCULINE, CLASSIC, REFINED,
and have a strong sense of HERITAGE. Less is more - we do not want a cluttered label. We want customers to feel like they must pick it up.
TEXT: The ingredients are:
We do have a warning on the label: External Use Only (which must be in BOLD)
We also have our company information on the label: CCP
Wheaton, Illinois 60189
For the information on the front panel, please see the products on our website
(except for the lime, which we do not yet have)
OTHER: Please no cursive. We would prefer "Capt. Ch..." to be at the top of the label.
We have attached photos of others products that we like, mainly for the way that the
name is inside a scroll at the top of the label, but we are open to other creative