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Ra-flect Radiant Barrier (http://www.raflect.com) - by: Neutral Existence LLC
I am an architect and industrial designer and am very open to creative/contemporary designs. Our company is Neutral Existence LLC and we are an online e-commerce store and informational website. We sell a variety of products from solar panels and wind turbines to compact fluorescent light bulbs and radiant barriers. After discovering radiant barrier and using it in my profession and on my own home, I was thrilled with the results and decided to have our own brand of radiant barrier manufactured. So, through the Neutral Existence LLC company we created the brand Ra-flect (playing on the word reflect, which is what a radiant barrier does) and have been selling it through out dedicated website http://www.raflect.com.
We want to get across to people that this simple product, in terms of energy efficiency give the biggest payback that we have ever seen.
Our target audience is the do-it-yourself type person from 30 to 55 years of age and predominantly male. However we also have quite a few females interested in this product as well.
Persona 1: Joe
Joe is a 35 year old man with a wife and 3 children. He works at a church as the music director, plays the drums and own his own home. He doesn't so much care about the environment, but he does want to save money on his monthly utility bills, so he installed a radiant barrier himself and is happy with the installation.
Persona 2: Peggy
Peggy is a 47 year old real estate agent in California who is concerned about the environment and recognizes the benefits of green renovations . She is the type off real estate agent who makes small recommendations to her clients to help them sale their homes faster. One of her recommendations is that they not only paint and fix up the yard, but that they install a radiant barrier in their attic so she can use that as a selling point.
Full Bleed Size (starting document size)
11.10" x 8.63"
Document Trim Size (final size after being cut)
10.98" x 8.50"
More info at this link:
Please glean as much information from the website (http://www.raflect.com) as possible. Use text and specifications from that website to create the textual content of the brochure.
Use images from the website and from anywhere else. If you need us to purchase additional images, just let us know. We will provide a large zip file with a large amount of product images, installation photographs and logo artwork for you to use. We also included an existing flier of ours, which is pretty basic and not polished, but the description and textual content is good.
If you need more roof rafter images, please see istockphoto.com at the following link and we will pay for the image.
Please stay close to the existing color scheme, however we are not picky if the design is good.
We WILL need the final design in a .psd format for future editing.