print or packaging design for Plant Foods & Health

Medizin und Pharmazie

We are a natural nutrition company. Our new product is "Qi" With a tagline: "Vitality" Its is a Synergistic Blend of the World's most Potent raw Superfoods & Vegetables. Qi restores and revitalises your body’s natural state of optimum health. Qi’s synergistic blend of bio-energetic nutrients helps maintain vibrancy and nutritional balance. It unlocks peak levels of vitality and energy.

We are looking for a packaging design for our Qi product. We're looking for a product label that conveys the traits listed above. Colours should compliment these traits. Please refrain from using pictures of animals and people. The label should include the name "Qi" in a creative and visual way (this will serve as our logo so be creative), with a tagline "Vitality". The design should be clean, elegant, and simple, HOWEVER it should stand out! The label should be applied to a stand up pouch with a kraft paper finish. Examples: http://pinterest.com/pin/175147872978003940/ http://pinterest.com/pin/175147872978003943/ http://pinterest.com/pin/175147872978092441/ _____________________________ 1) The design should be good for our target demographic (see below) 2) All font size should be min. 8p 3) We currently have a company logo which may or may not suite the new design. (the logo is attached) 4.) The label should be divided into 2 sections: Front and Back: a. The front should contain the name of the Product, the amount of content (eg. 120 Capsules, 100g etc.) and the Text: “Dietary Supplement” b. The back section should contain the ingredients, the nutritional info and some legal texts (7 lines). dosage recommendation some legal texts and notes (5 lines), the company address, the bar code area and the expiration date. 6.) Pictures of the ingredients can be found here: http://pinterest.com/yohann24/packaging/ _______________________________________ Contest Winner will need to handover: 1. Unlocked vector files in either .eps, .ai or .psd format for the entire label 2. Font names and file locations including unique fonts created for the label. 3. Everything should be fully editable.

Our target demographic are female, 25 - 55 years old who are either working professionals and/or busy mothers. Who encompass: - medium to high income - health & diet/nutrition concious - Look out for natural products (no chemical ingredients) - Searching for a balance in their health and wellbeing. Some of our competitors: vitalgreens.com, Athletic Greens, www.bewellbydrfranklipman.com, www.phionbalance.com

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