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Purium Health Products
This project is to create 2 product labels for Purium Health Products.
Product Name: Apothe-Cherry Concentrate
Product Name: More Greens
We are planning to re-design ALL of our labels - we have 30+ different products.
We would like a consistent look that communicates that the products are part of the same line, yet each product should be easily identified individually.
ABOUT OUR COMPANY
Purium Health Products was created to give people access to world-class plant-based nutritional products that can change their lives.
The founder of Purium, David Sandoval, has a long history of creating superior health products based on his belief that God and Mother Nature have provided everything the human body needs to live a long life free of disease. Purium Health Products are 100% pure, with no binders or fillers, no preservatives or additives, no chemicals or GMOs - Just as Mother Nature intended.
Our products are superior in terms of their quality, and we would like to have a label design to represent the same.
Our target audience is people of all ages who are health-conscious and who are willing to try whole-food nutrition as opposed to isolated or synthetic vitamins. Our customers prefer a fast and easy way to get their daily nutritional needs from a natural and pure source.
***These products are intended to be displayed in supermarkets such as Trader Joes and Vons – where housewives, working moms, and families are targeted as well.
Product: Apothe Cherry Concentrate
Label size: H 3.75” x W 8” (for cost purposes pls. keep the design to rectangular die)
More product info: http://phporder.com/ProductPage.asp…=28&ID=www
Product: More Greens
* Please note that our current product name for this is “Scoop of Greens” which we are going to change into “More Greens” in this design
Label size: H 2.5” x W 11” (for cost purposes pls. keep the design to rectangular die)
More product info: http://phporder.com/ProductPage.asp…780&ID=www
• Please design a wrap around label for BOTH products.
• Please use our container images [see attached] or similar containers if you can find them
• Each label MUST contain ALL the information (Left, Right and Center Panel) on our current label [see attached]
***Important FDA Guidelines for the label***
• The Nutrition Facts Panel MUST be on white or very light background
- Minimum font size – 6pt
COLORS & STYLE
We have a few promotional materials that we like – file folders, catalogs & flyers etc...
• A similar style and color scheme would have its advantages BUT we are open for new ideas as well.
• We also have another product line which we have labels for [see attached] and would like you to consult to make sure this product line does not look too similar.
*** Final Artwork MUST be delivered in .ai files with all associated fonts and images***