The brochure will consist of two elements: a 9 x 12 pocket folder and inside informational sheets.
This is a piece that sales representatives will leave behind after sales meetings with potential clients, so we would like it to really stand out, some ideas we’ve included, using either silver foil embossing, clean looking die cuts, an interesting paper/color choice or full color design. While we want it to stand out, the design needs to stay clean, crisp, classy and coordinate with the rest of our corporate branding and our new group website.
Overall, we expect the brochure to follow the same style as our website and business cards as they are already printed and model the design we enjoy. Please visit our website and use it as a guide for overall branding: http://www.cruisedreamgroupescapes.com.
• Corporate Color: PMS 541 CMYK 100/57/0/38
Please take a look at the attached file "Creative Brief Jan 2011" for a full list of requirements and descriptions. The zip file contains all of the creative copy, logos and pictures for use within the brochure.