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HealthBridge is an in-home senior care company. We help older folks live at home safely and independently. Our all star caregivers give families peace of mind, because they're experts at personal care and personal assistance.
For us, caregiving is a way of life. We love to help people. It's in our DNA. That's why we only hire the best of the best certified caregivers. It takes us about 100 interviews to find a keeper, but it's worth it.
Lots of companies provide in-home senior care, but we're different. Yeah, we know everyone says that, but we mean it.
We have 4 Big Things that make us different from everyone else and we want to tell everybody about it on this post card.
Our clients are older adults, but we receive most of our business from professional referrals from doctors, social workers, etc.
Find out more at myhealthbridge.com.
This post card is going to Professional Referral sources like:
assisted living directors
home health agency staff
These are people who are constantly bombarded with marketing messages. They hear from drug reps, medical supply companies (etc etc) all day long.
That's why this post card needs to be so simple and so specific!
This project is a 5 x 7 post card.
We want it to be SUPER simple and SUPER punchy. The four points below stand alone as compelling - without the need for a lot of fluff.
We want to get the following 4 messages across:
1) No Minimum. HealthBridge doesn't have an hourly minimum for care, so if you need help for just 1 hour, we can help. There's no up charge and no catch. This saves most of our clients about $5,000 a year.
2) All CNA Staff. HealthBridge only hires certified nursing assistants - not sitters. We require 2 years of experience too. It takes us about 100 applicants to find a keeper, but it's worth it.
3) Simple Pricing. HealthBridge doesn't charge more for nights and weekends. No catch. It's just that simple.
4) 100% Money Back Guarantee. If you're not 100% thrilled with your caregivers, we'll give you 100% of your money back.
We're not married to the copy, if you can improve it, please do! The first point above is the most compelling to our target audience. If it makes sense for it to stand out in your design, then go for it.
This is a 5 x 7 post card.
The design must be printable via printplace.com. You can find their templates here: http://bit.ly/9bdukS
Be consistent with our company colors. Please also include our:
Phone: (972) 470-0701