We would like a poster for every of our 6 different regions we are active in. Those must be exactly the same, except for the phone-number. So 1 design-contest, 6 slightly different posters.
The goal of this poster is to get people with big problems to apply for help from impegno. We want also to increase our brand awareness, which is very small. The look of the poster must not be tóó playful. Our own attempt at a poster is attached. Feel free to change everything but the text. We want the poster to hang on the wall of f.e. a waiting room of a general practioner / family doctor. A3 would be the preferred size.
Official color-codes of impegno:
Orange RGB - R/250 - G/142 - B/17
Orange CMYK - #FA8E11 - C/2% - M/44% - Y/93% - K/0%
Orange PMS - P 144 C
Grey RGB - R/86 - G/86 - B/86
Grey CMYK - #565656 - C/53% - M/40% - Y/39% - K/28%
Grey PMS - 403C
To get a feel with our company: http://www.impegno.nl. Our new website, too be launched in a month, will have more positive colors (orange, white) instead of the grey. For the poster, I have the same wish: positive and professional. Not too busy-looking too - remember - the target-group is people who experience an extreme amount of problems in their head. A busy-looking poster (american style SAVE 20%!!!!!!!!!!) would have the opposite result. LOL The same holds for using cartoon-characters and such. Customers might then think that we are not taking their personal problems seriously. We need to come across as competent and professional.
The text says:
"Support in the back"
"I can control my finances now!"
"They are always ready to support me"
"Somebody to fall back on"
This is what our clients say. Do you want to be able to say this?
- Do you have mental problems?
- Want some help?
Apply for guidance en mental treatment at impegno!
The sentence in the logo says "your healthcare-partner in the local neighbourhood"