Goetze Dental Loyalty Program Comparison

Medizin und Pharmazie

Target Audience: Who are we talking to? Dentist who owns his/her dental practice. Dental Practice Office Manager/Office Administrator. What do they think? All practices purchase dental supplies, equipment, technology and service. There are a variety of types of distributors and ways to purchase. Purchasing decisions are driven by a number of factors including, price, product preference, product availability, promotion, etc. Private practices spend between $2,500 to 5,000 per month on dental supplies. What do we want them to think? Purchasing as many supplies and services from Goetze Dental gives me access to a benefit rich loyalty program which rewards me for my purchases. Much like the insurance industry, a practice can take advantage of more rewards and savings when they bundle purchases and services from a full-service dental distributor like Goetze Dental. Goetze Dental offers two ways to 1. Rewards (temporary name) - Is based on an average monthly spend commitment (Select Gold and Platinum) the other is Unite - a membership program powered by AIDA a dental service organization for private practice dentists. Themes Freedom, choice, support About Goetze Dental Goetze Dental is a family-owned business serving private dental practices just like yours since 1884. We work to understand your goals and dreams and strive to provide the best dental supplies, equipment, technology and service. Our Commitment to Private Practices 100% of our energy and resources will continuously center on the products and services we offer to the privately held dental practice through integrity, education, innovation and customer service. We stand united with the artists, the scientists and the explorers of the dental community, whose interest in providing exceptional patient care never fades.

***UPDATE**** Thank you for all of the fantastic submissions thus far! 1. Please orient the piece vertically for 8.5 x 11". 2. Disregard the color scheme on the excel document. 3. The Excel document has the programs in the following sequence, left to right: Select, Gold, Platinum, Unite. Please instead display them as follows, left to right: Select, Gold, Unite, Platinum. 4. Final print use case will occasionally be printed one-off on a laser printer, or digitally printed at a print shop. Bleed is acceptable. Can print 4/4 (2-sided). ______________________ Communication for the Goetze Dental Loyalty Program. Printed piece which fits with our current brand and family of collateral pieces which provides a complete overview of the Goetze Dental Loyalty Program (Name TBD, open to ideas) This piece will be used by the Goetze Dental Sales Team to educate a client on how working with Goetze Dental can benefit his/her practice. The team will use this piece to walk a client through the two options clients have and ask questions to determine which options best fits the doctors business model. Core comparison content - https://www.dropbox.com/s/2ic6e33luyatd0b/Goetze%20Loyalty%20Programs%20%28May%202022%20DRAFT%29.xlsx?dl=0

Dropbox with existing assets and specific Loyalty Program Comparison in Excel doc to be used as primary content: https://www.dropbox.com/sh/gb3w4mt59e8w3iw/AACu705aricjNprMQJ-6GBASa?dl=0 We would like the final collateral provided with native Adobe Illustrator files for our in-house design team to be able to make any future copy changes.

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