Early last year, my client designed a new insurance product called Lifestyle Guarantee Insurance (LGI) that basically allowed car buyers to hand back their vehicle at the end of their finance contract for an Agreed Vehicle Value ($).
This meant that when someone was buying a new car under finance, they could buy our insurance product which gives the consumer a hand-back option for their vehicle at the end of their finance term.
A fantastic product that not only guarantees a minimum vehicle price, but takes away the uncertainty of how you'll dispose of the vehicle at the end of the finance term. No more advertising on carsales Websites, strangers coming to your home to inspect/drive your car or trying to sell you car when there's 500 more like it in the market.
The best part of LGI is that it provides peace of mind or certainty in uncertain times. Just hand your car back to us and go an order your new car...it's that easy.
Since late last year, some Vehicle Manufactures have introduced their own 'buy-back' programs, but ours is the only to cover 99% of all makes/models.
How the product works:
Buy a new car > choose the finance term/package > purchase LGI.
At the end of the finance term, the consumer has some options:
Keep their car
Sell their car privately (carsales websites)
Choose to hand back their car to us and order their new car
Or use our innovative vehicle disposal service to sell their car themselves.
WHAT DO WE NEED ?
We have all the text on how the product works and believe me there's enough of it with terms and conditions included..
We need a graphical representation that simplifies what LGI does. This flyer (up to A4 in size one sided) will be handed to customers so they understand what the product is about and what options they have should they choose to purchase LGI.
I have attached a Word document that heads in the direction we are looking for, but want the text kept to a minimum.