THIS WAY IN was created to fill a gap in the market for a site dedicated to Australian night life for the youth market. Our focus was to create a site that had just the right balance between editorial and user generated content. Allowing users of the site to come to THIS WAY IN not only browse the best events in Australia and plan their weekends, but to interact with these events and meet other people that have the same tastes in social activities.
Our vision for THIS WAY IN is to create a hub for the Generation Y audience to:- Find the best events happening in their area each night- Find the best venues and event locations in their area- Meet other people that hang at the same venues and attend the same events- View photos and event reviews from the weekend just hadTHIS WAY IN is a the ultimate destination for the youth market to plan TONIGHT, talk about THEIR NIGHT and reminisce on LAST NIGHT
M + F 18 - 25
We want a design for a (HTML) e-mail newsletter template. It should meet standards for e-mail templates, and be approx 720 px wide (to accomodate ad banner space). We want to have a nice header (with our ThisWayIn logo) -- see attached
Color is very important for the newsletter, and we want the colors to match the color scheme of our website (see http://www.thiswayin.com.au). Also, we need to have our standard footer in this e-mail, much like the footer on our website. This footer should be re-created/revamped to match the color scheme of our website and included in the e-mail template.
On the header, we would like it to say "ThisWayIn.com.au". We'd like the header image to be a layered photoshop image that we can change the background for, for each newsletter - as per a header image on an email newsletter we do for one of our other sites (see example here : http://www.2threads.com/archive/issue_192.htm, http://www.2threads.com/archive/issue_181.htm)
I have attached a mockup of the layout we were envisioning. We are open to other ideas.
Please feel free to email any questions at all regarding the brief to email@example.com.