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Packaging design - Surf drink

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Firmenname

RipShot

Überblick

Our new company needs shrink wrap sleeve label design for new energy shot. The drink is specifically formulated for surfers (waves). The main market is within the US. This is a drink sold in 2 oz bottles similar to the 5, 6, 8 hours energy shots. Our unique concept is based on natural drink that provides energy mostly from exotic herbs and fruit (berries) instead of the standard caffeine boost most of the other energy shots provide. Also, our drink provides extra electrolytes, essential vitamins, amino acid and more. It will come in citrus or orange flavor.
We may have more design needs soon and we would like to work with the designer on an ongoing basis.

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Surfers will be using it as a pre-surf energy booster or morning startup booster for early morning surf session (imagine those surfers who wake up with dawn for before-work session).

Anforderungen

I am looking for an eye catching creative label that will attract surfers. Obviously the label should be around ocean / water / surf concept (blue, white etc). It should reflect both the natural feature of the drink but also power (make sure you understand what “ripping” is for a surfer, RipShot). We don’t have formal logo so you have the freedom to create your own piece that will naturally bland with your design. Besides the name (RipShot), the label will have a tag line (“Power Your Session” or “Specifically Formulated for Surfers”). We also might have 3 bullet lines: “Natural ingredients”, “Electrolytes fortified”, “Low caffeine” but we still considering those phrases. There will be the standard additional sections for the supplement facts and other ingredients, FDA statement, Barcode etc. I’ll add them in a separate file soon. There are no restrictions to begin with – free your mind, creative ideas are welcome and encouraged. I expect the winning designer to work with me on finalizing the layout and texts once they are all approved.
We may also want our packaging box to be using the same design so keep scalability in mind.
Please keep all objects separate on the file so they can be edited or repositioned.
All fonts used in the design should be supplied as we may need to change the text.

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