We are looking for a unique packaging design for our first female product. We expect the design to look clean and high-end with a focus towards women.
Product Name: Kegelo
Retail Price: $99.95
Target Audience: Women (all adult females)
approximately - 1 3/8" x 4 1/4"
This product will be on the shelves at a local pharmacy
About the product:
Designed to assist women with addressing symptoms associated with weak Pelvic Floor Muscles. Pelvic Floor Muscles support the bladder, uterus and bowels. A weak Pelvic Floor can lead to problems like incontinence, diminished sexual enjoyment, and a dropping of the organs into the pelvic muscles which is the case with problems like prolapsed uterus or bladder. Our patented Pelvic Exerciser adds resistant weight training and Sensory Feedback when used with Kegel Exercises to give women a natural way of strengthening and maintaining their Pelvic Floor Muscles.
Product is manufactured out of Stainless Steel,
polished to a chrome-like finish
Target Retail Location:
Should look at home on the shelves of local Pharmaceutical Store Chains (ie. CVS, Walgreen's, etc) in the "Incontinence" Section
The packaging should immediately answer the following questions in order for it to be effective on the shelf:
What is the name of this product?
What does this product do/What problem does it solve?
Who uses this product (Male/Female)?
Essential info to include on packaging concepts:
Product Name: Kegelo or KEGELO
Product Descriptor: Pelvic Exerciser
Company Logo for High Island Health
Additional (Small) Text: Made in the USA from FDA Approved Materials
Does not need a hangtag
Will need a barcode somewhere
Greek text ok in paragraph formats
Colors relevant to a female market
Creative Packaging solutions are highly encouraged as well as typical box solutions
Must appear to be a high-end medical product
Logo treatment for "Kegelo" is fine if it adds to the look
Can utilize some sort of flap to keep the design clean but still include vital information about the product