We are an Australian award winning coffee roasting company that is preparing to distribute our coffee beans nationally across Australia. We import beans from all over the world, carefully blend them & then roast them by hand. We seriously love coffee & all facets of the coffee industry. We are a team of dedicated caffeine nuts that are trying to bring great coffee to the masses.
Because we are a roaster/distributor our brand & packaging has to appeal to Restaurant & Cafe owners as well as the general public. The brand image that you create for the packaging must also be able to translate to use on cups, aprons, banners, umbrellas etc. The brand image you create has to appeal to our clients & be something they are proud to display in their stores.
Our packaging & brand image needs to have an upmarket feel as we provide a premium product & charge in the upper tier for our coffee, so our image needs to reflect this value.
The brand image that you design has to be able to look great in all sizes & on various mediums. The brand image needs to look great not just on the coffee bean packaging but also on business cards, cups, umbrellas & banners.
The image you create for us needs to be BOLD & MEMORABLE. We are moving into a crowded marketplace & want a brand image that people will easily be able to distinguish from a distance.
The brand image needs to be somewhat charming but also reflect a big corporation, national brand feel.
The brand image needs to reflect a little bit of olde world charm but also be innovative & modern as this is how our company intends to stand out in the marketplace. We are the first roasters in Australia to nitrogen pack coffee & are currently patenting our own coffee machine that will put an end to burnt, bitter bad tasting coffee for ever.
The images you create need to be in a vector format with all layers.
Thanks & good luck. WE CANT WAIT TO SEE ALL YOUR DESIGNS =)