CPRS- Comprehensive Payment Recovery Service
CPRS has been in business 25 years. We have recently made over our brand and are ready to INTRODUCE OURSELVES, with a new image to prospective clients. CPRS is an accounting company that provides audit recovery services. We are true forensic accountants. CPRS examines the entire transaction life cycle to find money that is truly due to our clients. Our tagline is "Talent enhanced by Technology." We are about true talent, unparalleled customer service, real partnerships and solid results in recoveries and process improvements.
We are targeting accounts payable professionals at the managerial level and higher. A/P professionals are known for being exacting in nature and are highly diligent workers. Given that most AP professionals already have a recovery auditor in place, CPRS needs to sufficiently differentiate ourselves in order to entice that business away. We need to stick out but in a strong, professional and interesting way.
Our trade show theme is, "IT'S COMPLICATED, WE MAKE IT SIMPLE." This theme is to inspire the graphic design but NOT ACTUALLY BE WRITTEN OUT. As a result, I am actually requesting 2 graphics. The main graphic is the "It's Complicated" inspired one, the second one is it's simplified version illustrating, "We make it simple." Make sure the graphics will complement our modern booth (picture attached).
This is 1 of 2 contests I am running for this trade show and theme. For this design, I want it to be WORD oriented. Your graphics should:
1. Delineate our services (Attached Service File)
2. Make our name & logo stick out (attached)
3. Imprint our tagline, "Talent Enhanced by Technology" into minds.
Graphics should follow these guidelines:
1. Be artistic, no standard checklist delineating our services.
2. Delineate these services (Attached) The # of stars illustrates which services need to be emphasized. Emphasize however you want, as creatively as you can- use size, font, position, color, etc
3. Ensure our name & logo is shown.
4. Include our Tagline
5. Show me 2 versions- Complicated & Simplified - > The simplified version should show just the company name/logo and tagline...with all the services either faded into the background or erased.
Attached are word oriented graphics I am inspired by: