Wie primefocusgk das erste sonstiges merchandising Abenteuer antrat
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Prime Focus Goalkeeping
In welcher Branche, denken Sie, ist Ihr Unternehmen am ehesten zu Hause?
Erzählen Sie uns, wer Sie sind und wen Sie erreichen wollen?
Prime Focus Goalkeeping is a goalkeeper specific soccer brand geared towards providing youth soccer players with professional quality gloves at an affordable price. The brand is all about building confidence for goalkeepers. We provide high quality gloves as well as lifestyle apparel for the goalkeepers to wear in their every day activities. I started this brand because, as a young goalkeeper, I always found myself having to choose between high quality and price. My family didn't have a lot of money so often I had to choose the best deal over the best pair of gloves. I remember never feeling as confident in my self because I saw other goalkeepers wearing the best gloves but I couldn't afford them. Sometimes it would affect my play and so I want young kids to not have to deal with those problems. I want goalkeepers to feel completely confident in the products that they are wearing because it does affect their performance. I also want youth soccer parents to feel confident in the gloves that they buy for their children without feeling like they had to spend a fortune. Our target audience is 10-18 year olds, we want to start young to build brand loyalty from an early age.. We aren't looking to steal clients from the major brands like nike or Adidas but we want to focus on smaller clubs and build organically.
Was inspiriert Sie und wie stellen Sie sich das Design für Ihr Unternehmen vor?
We are looking for a fresh, new glove design. We are a small brand that doesn't employ an in-house designer and now we are looking to outsource our creativity on the glove design side. We are looking for a new design to roll out in 2020. Our goal is to put out something stylish while also functional. We want to keep up with the latest trends in fashion and try to translate that over to our glove. I will attach examples from other companies. There are various textures on the backhand of a typical goalkeeper glove but we can focus on the design first.
I've attached pictures of our gloves (Locus Pro Aqua & Pink) as well as a design we were working on before (Cynosure Glove) and a black template that you can use to design. I also atatached pictures of some gloves that have been designed by other companies that I like (Helix Honor, Pro GK Gloves, West Coast Lumberjack). I would like to emphasize, we are not interested in copying another company's designs but there are bits and pieces of each glove that we like. I also added out logo which is on all of our gloves. We typically name all of our gloves to have some kind of significance related to the word "focus" so hopefully that can give you some design inspiration as well. If you have any questions, please feel free to ask!
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