Primary message: We are Karlslund Riding Equipment. We provide equipment for the Icelandic horse and it's rider. We associate ourselves with the toughness, ruggedness, strength and beauty of the Icelandic horse and the Icelandic nature/landscape.
Secondary message: Our special "S saddle" is designed to provide especially good freedom of movement for the shoulder blade (scapula) of the horse.
Illustration of shoulder freedom point:
- Something like skeleton1.jpg, but without any text and with our saddle.
- Horse posture must be like in IMG_3458.JPG, same position of nearest front leg, etc.
- Should be biologically and anatomically correct. Will be confirmed by a vetenarian doctor.
- Format: AI, 100x200 cm.
General contents, branding etc.:
- Bookman Old Style
- "Karlslund Riding Equipment"
- We normally use black, red (pantone 186) and various shades of gray.