Our company ethos is rooted in simplicity. The supplement market is saturated with nonsense and conjecture. Our products are designed to deliver athletes the proven without any added fluff or fanfare.
We are looking for a logo that captures the essence and culture of athletic growth for amateur athletes. The aesthetic inclusion of humility, fortitude, and a sense of humor would align well with our brand position.
The suggested colors are not a desired color palate, but it would be nice to see prominent use of one or two of those in the logo.
WE WOULD LOVE TO SEE THE USE OF TEXTURES PULLED FROM OBJECTS COMMONLY FOUND IN A CROSSFIT GYM (BARBELL, KETTLEBELL, PULL UP BAR, DUMBBELL, WALLBALL, ROPES, ETC)