Clean sheet design for a website logo (website design to follow). Website will be a comprehensive ratings/review site specifically for local service providers - more specifically, home services (roofing, siding hvac, plumbing, electrical, landscaping etc) ) and automotive services (brakes, repairs, transmissions, glass, autobody etc).
We are not going to be all things to all people (home+auto is still huge).
I want the logo to be sassy and smart - yet warm and credible - and very brandable.
We also own the correct spelling: YeaorNay.com
An existing site we aim to one-up: angieslist.com