We were four individual companies that have decided to group together.
We are looking to reinvent ourselves with our client database and attract new clients by standing out and cross promoting between the four areas.
We have a solid base which to work from but there is currently nothing in the four companies that makes us stand out. It is our aim to change that. This will be reflected in not only in the way we deal with our clients but also our organisation culture as well.
Primary business is to provide services which have a direct & positive financial impact on our individual & business clients. At present we offer Accounting, Planning, Business Coaching and Lending services but are always looking for new products that fit into this category (such as insurance). We are also interested in providing services to our clients which will free them up so they can better focus on directly improving their finances (eg Book-keeping)
Our brand (which our logo should reflect) can be characterised by the following attributes (in no particular order):
High net income
Substantial amount to invest (either in a lump sum or discretionery income)
Actively focussed on increasing their wealth
Want to be guided
Over $500,000 in turnover
looking to acquire then grow a business OR
looking to grow and then sell bsuiness with intention of living off passive income
Want to build a relationship with their Accountant
Willing to be coached
Haven't yet decided on a tagline but we will have one.
Some suggestions are:
XPAL+ - Positively impacting your finances, your business, your life!
XPAL+ - Provider of all things financial.
XPAL+ - Exceeding expectations in financial services
XPAL+ - For businesses & individuals who are actively focussed on increasing their financial position
XPAL+ - For businesses & individuals who want advice to grow their financial position
XPAL+ - For business & individuals who want more from their financial service providers
You can use any of the above in your logo design.
No colour preference except do not want Blue/Yellow(Gold) combination too predictable, boring etc
Good luck and looking forward to seeing what you come up with!