Wie Wine Kat das erste logo design Abenteuer antrat
the girls in the vineyard
We make beautiful Cabernet and Sauvignon Blanc from Northern California. Our wines are balanced, fresh & lovely. We follow very old world traditions, but with an innovative approach. We are a little irreverent, but never silly...we are a luxury product that over deliveries for its $20 price point.
The "girls" are the vines themselves.
Erzählen Sie uns, wer Sie sind und wen Sie erreichen wollen?
Primarily US wine consumers 25 years old on...
We have a strong following of woman between 38 - 60, but also have a loyal male following that is some what smaller.
We sell both to business that re-sell our wine (restaurants and fine retailers) and direct to consumers from our website and mailing list.
We need a label that stands out in a crowded market segment.
It needs to have shelf appeal.
It can not can alienate our male customers.
The name is always in lower case.
We do like the "g" in our present design, but nothing else.
Want something graphically strong that can be carried through to other print and marketing mediums (web, biz cards)
Do not use the color BLUE.
Red is a good accent color.
The label needs to contain a vintage date (2007).
Modern, yet elegant...
It can run vertically, horizontally or be in several parts.