Web2.0 Logo for Soon to be Famous Retirement Site

eggnest.com

Web2.0 Finance2.0 Entrepreneur needs high profile A-class logo

In brief:
Web savvy US consumers that are saving for retirement, typically 22-65 years old. Basically, if you are a working adult and you are NOT super-rich, you are my customer.

Marketing-Geek Target Audience Description:
In banking market segmentation terms, this represents the Mass *and* Mass-Affluent segments slide 4 http://www.slideshare.net/samyx123/…ine-advice

* Needs to have the Web2.0 feel.

* I want the logo to convey wealth, intelligence, simplicity, sophistication, and security

* The name eggnest is a play on "Nest Egg" which is a euphemism for your retirement savings. If you do a google image search for "nest egg" you'll see lots of golden eggs. That imagery is fine, but it is not required. Be creative!

* Needs to look great on the web.

* Needs to look AWESOME in a PowerPoint / KeyNote presentation

* http://www.mint.com/ is the established brand in my space that everyone points to. eggnest.com's logo needs to look much better.

* http://beta.retirehub.com/ is a competitor. eggnest.com's logo needs to look much better.

* Gold and/or Green are obvious colors - but this is not required. Brown is also a natural choice.

* I prefer logos that flow from left to right (that are horizontal)

* Broken eggs remind me of Humpty Dumpty - you should avoid this imagery

* Green eggs remind me of Dr Seuss - this could be okay if you are very creative and edgy but it is a little bit of a risk.

* you could try making the S in Nest look somewhat like a $, i.e., NE$T, but don't over-do it... It would need to be SUBTLE

* I want the logo to convey wealth, intelligence, simplicity, sophistication, and security

* Font needs to be easily readable but not too boring

* In the end, I will need a 150x50 PNG and a 600x200 PNG.