Wealth Management/Financial Planning Logo and maybe more!

Frank A. Leyes & Associates

I provide wealth management services to a limited number of businesses and individuals. My unique ability rests in making the complexities of the financial world clear and understandable so that clients can feel confident making decisions. As a small firm, I am NOT values neutral (as many large corporations attempt to be). I am a Christian, and one theme I have used over the years that resonates with clients is this "My mission is the excellent stewardship of a client's financial resources, so that they are free to 'Focus on their True Wealth.'"

Clients are attracted to my business because of high trust relationships.
In the past, we have used images of a magnifying glass, or telescope to help convey the mission that we serve to help people remain focused on their True Wealth.

Most of my client base consists of conservative people in their 50s. While we want our new look to be fresh, it must all convey stability and trust. We are open to looks that are more friendly and not just boring professional logos, but we can't go very far in that direction! We would like to see both varieties in this contest.

I want a logo that is clean, distinctive, personal, and elegant. I see two major possibilities:

1) A logo that consists primarily of our company name, Frank A. Leyes & Associates. You can experiment with different arrangements, colors, fonts etc.

2) A logo that includes pertinent symbols: ideas include a magnifying glass, spyglass or telescope, compass, or maybe even a cross. If we use a cross, me may want it to be subtly expressed. I do NOT wish to use symbols of money, gold, other currency.

We have used black and gold as our primary colors, BUT WE ARE OPEN TO CHANGE!

SEE THE ATTACHED FILE to see what we have used in the past. Yes, I know. You can do much better! That's why I am here!

Take into account the media upon which this will be used. We plan to use this on business cards, letterhead, website and apparel. Therefore this will need to look good on light backgrounds.

I WILL BE CHECKING ON THIS CONTEST AND REVIEWING COMMENTS DAILY, SO DON'T BE AFRAID TO ASK QUESTIONS!

Thanks in advance for your effort. Let's have some fun with this!