Wannittoo is a platform where individuals vocalize and seek to resolve their wants and needs as consumers.
In the form of short text messages, much like status updates on websites like Facebook and Twitter, users enter short descriptions of needs and wants they have encountered as users. This could be the desire for a cell phone contract with unlimited text messaging or the need for renewable energy supply in a region where it is currently unavailable.
The name "wannittoo" is a phonetical porte-manteau containing the words Want It, Too. The basic idea behind the brand is that users on wannittoo.com will enter "wannits," our composite name for needs and wants. Then, users will be able to "wannittoo," which is to say that they can join a particular wannit. This function that allows users to "wannitoo" can be understood by considering websites like Digg.com and Facebook, which allow users to associate with a piece of content or another user with one click that demonstrates some sort of affinity.
Technical and user experience details aside, we see wannittoo as a much needed step forward in the consumer marketplace. By aggregating and organizing large numbers of consumer needs and wants, wannittoo will create huge opportunities for companies to resolve them.
Wannittoo will initially target North American consumers, primarily in the 25 to 44 age segment.
We anticipate equal use of our service among men and women, and do not expect disproportionately. use by any particular ethnic segment. Wannittoo is a widely useful platform; we expect people of all ages and backgrounds to get value from it.
Color Palette: use your creativity
Type: use your creativity
Shapes: We favor wide, rectangular logos, much like the logo of Mashable ( http://mashable.com/ ). This basic rectangular shape is well suited to various situations, including a website header but also offline collateral such as business cards and letterhead. Fortunately, the word "wannittoo" is well suited to this shape.
>Sophistication. We realize that the implication of the word "want" may come across as seeming a little childish. We want to avoid this association; the wannittoo brand should seem playful yet sophisticated, like Google.
>Play. As mentioned above, we want the Wannittoo brand to convey an element of play or fun.
>Self Interest. At wannittoo, we believe that consumers must follow their self interest, and that this is a perfectly normal pursuit. By striving to make products and services better, and to make the consumer marketplace more effective, everyone wins. Companies become more efficient and profitable and consumers are more fulfilled.
>Energy. We want the wannittoo logo and brand to convey the passion and energy behind desire. Needs and wants are powerful experiences, and we want wannittoo to convey that power.