Standout logo - instantly recognizable works online, on stationary, upon car graphics etc.
This logo must look fantastic and easily reproduce in color or black & white.
My initial thoughts towards the logo are as follows. & Please note : These are suggestions
ARTWORK : Vector Art
I would like strong colors in TheUp (Red, Black, etc) - up to you
.com.au (smaller and darker + easily legible)
I have included this because ultimately I want the web address to become part of the identity. What I would like is TheUp to stand out and .com.au to follow in a great little & noticeable way.
Powerful strong for : TheUp
small clear concise for : .com.au
ADDITIONAL ART :
If you create a great logo to go with TheUp.com.au - This will be "The Money Shot" that wins you the job and a ton of future artwork. I would love something that could be printed on a jumbo jet and a postage stamp - and still look cool.
For a great idea of what I am talking about have a look at the branding of the following site. Note the Cowbell square logo and the feel of the site. Cowbell is a recording studio where my amazing band rocks out and records. (PS) - we will be requiring a slew of graphics too as well ;-)
I thank you for your time reading this and look forward to your submissions.
Rock On, Rock Over, Rock Out,