Unique Snow Removal Product

The Snowcaster

We are a start-up company with an exciting snow removal product that will change the way people remove snow from their driveways and sidewalks. Snow removal equipment and de-icing chemicals can be very hard on the environment and equally as hard on the human body. We are in business to reduce the amount of carbon emmissions released by power equipment (snowblowers) and make shoveling snow less taxing on the human body. Our snow removal product is 50% more efficient than the standard snow shovel and ergonimically designed to reduce stress on the back and neck of the user.

1. Commercial snow removal contractors
2. Individual consumers via e-commerce
3. Year 2-3, specialty retailers looking for unique products at a higher price point.

I want to show the uniqeness of the product. See attached picture.
The shovel is more like a manual snow plow that you push. The blade is angled to wind row snow to one side. The blade is reversable making removal of the snow much quicker. The unit sits on wheels (casters) reducing friction and making the task of removing snow much easier than the traditional shovel.
I would like to have the logo include a side shot of the product and snow flying off the blade of the unit. Maybe a tidlewave effect of snow being casted away from the blade. I am certainly open to other designs, as long as they can show the unique nature of the product.
Corporate colors are Navy Blue and Black. The color of the blade will be navy blue, not orange.