The purpose of Trip Catalyst is to provide the stimulus to go on a trip (by flight, rail or car) by offering boutique hotel deals to customers. The primary target market will be people that are budget travelers. All business will be conducted through the Internet. This is a start-up.
Budget Travelers or people looking for a great deal
Tech Saavy individuals that love adventure, trips, and travel
o Clean and simple design but powerful
o A design that motivates people to take action
o Would like to see the “Trip” & “Catalyst” be two different colors
If something is done with the dot on the i that would be interesting. Incorporating a globe could also be interesting. These last 2 items are suggestions not requirements.