7 heavens (just an example , please feel free to use any slogan)
Nations have been trying to nurture positive perceptions and mental images about themselves by developing a visual identity or a brand that summarizes the most important and distinctive aspects, values, and features of the nation to internal and external audiences.
Below, you can see examples of nation brands (logos with incorporated slogans at times) for different nations from around the world so that you could get a sense of what’s the expected outcome
Nations constantly apply and promote their nation brands to ensure a strong relative position in the minds of people locally and internationally. Therefore, imagine the thousands of applications that would carry your design if you win this contest… try to picture the logo you design today appearing on TV channels, in international conferences, in advertisements, on flyers, and most importantly in the minds of everyone who thinks and recalls the UAE at any minute… how proud would that make you feel?
The whole world !
So, the sole objective of this contest is to design a logo for the nation brand of the UAE.
The proposed logos could optionally contain a slogan incorporated into the logo design as is normally the case with nation brands around the world as shown in the previous section.
The logo must reflect and feature the following key messages about the UAE as a contemporary and vibrant country:
• The UAE is nation whose citizens enjoy high degrees of national pride, patriotism, unity and a sense of shared belonging and connectedness.
• The UAE is an economically stable and competitive nation, with a distinct international financial position.
• The UAE is a main tourist attraction in the region.
• The UAE is an influential world nation, commanding respect
The logo of the nation brand for the UAE must be emotional, with a close to heart look and feel. It should be memorable, vibrant, and reflecting the image of the UAE as a modern vibrant country. Logo designs can incorporate a slogan as well, with one line in English.