Concepts I like:
A hand-held GPS with cable connection
Data transfer over a cable to a PC
Outdoor recreation, especially hiking
Trail leading to mountains (http://www.easygps.com/images/logo.gif)
The pictograms used by the US National Park Service for hiking trails and other outdoor symbols
Free, Easy, Simple, Friendly
No maps in the EasyGPS logo, please.
A powerful tool for getting your outdoor mapping job done.
Topo maps or aerial photos are appropriate in this logo.
I don't want:
Automotive GPS, cars, street maps, or driving
Something that looks like a smart-phone app
Turn-by-turn driving directions
The GPS satellite constellation
Happy swoosh people
The Web sites will be redone to incorporate the colors of the new logo.
The logo needs to look good next to screenshots of the software created with Windows Vista, so keep those colors in mind.
Many GPS receivers are yellow and grey/black plastic with a non-slip rubber finish. Think construction equipment, radios, and other ruggedized stuff.
If you are going to include a stylized GPS receiver in your design, this shape is a good one to start with:
The simplest design is usually the best – strip it down to the essentials! A rounded rectangle with an antenna on the right, and include a screen and a button or two.
I'm looking for clean, modern, text, without a lot of effects applied.
Feel free to use color or bolding between Easy and GPS or Expert and GPS to create a logotype.
The font you use has to look good with these words:
EasyGPS, ExpertGPS, ExpertGPS Home, ExpertGPS Pro, TopoGrafix, GeoBuddy.
Specifically, these letters need to look good: E G y
Don't change the spelling or capitalization of EasyGPS or ExpertGPS. Don't add spaces or split into two parts unless there's a great reason to do so.
Do not use a font that costs more than $150 to license.
Other design considerations:
*Some* element of your design will be simplified and repurposed as a Windows program icon. I'll be looking at your design for something I can fit in a 32x32 and 16x16 rectangle!
Also, I'll be thinking about how the logo would look in a vertical image ad format as well as how it will look in a Web page header.
Please do not use any stock images or clip art in the logo
For inspiration or if you aren't familiar with GPS receivers or GIS/CAD mapping software, here are some of the players:
How I will be judging your work:
Does the text part of the logo look good on its own?
Does the image part of the logo look good on its own?
Do all of the parts of the logo fit together well?
Do I instantly get an idea of what these two programs do?
EasyGPS: allow people to connect their GPS to a PC and transfer data.
ExpertGPS: allow people to work with maps and GPS and plan trips and jobs.
Do the two logos have a consistent style?
Is there anything in the design that doesn't need to be there? (Hopefully, no. The simplest logo is usually the winning design.)
I've dedicated the whole week to providing feedback on this contest. Please ask questions!
TWO logos (EasyGPS and ExpertGPS)
Layered Adobe Photoshop .psd
Adobe Illustrator .ai
Exact name and source where I can buy any font used