We are a newly created startup company. Our company provide a website which let people compare retirement investment funds (in US 401K, in Australia superannuation). We provide customer a easy way to compare the management fee, past performance (monthly, yearly), fund standard agent rating, fund age, etc info.
This allow customer to have a informed decision and able to make comparison between different funds easily on a single interface. We are a information service provider !! We put DATA together in a meaningful way.
To sum up, investment product comparison in a way you understand.
We aim to be the major "NUMBER 1" player in the industry thus we want to get a world-class logo design from YOU to help us achieve our goal.
We will be working with lots of major international bank and finance company. We need the logo to define our as
TOP quality, Quick, Accurate, Sharp,Professional, cutting-edge, customer-focus, high grow potential, efficient,respected company.
We want to be a "boutique" website on funds information industry.
Main target audience is 24-55 ages working class people.
High net wealth individual (age 35+)
Degree educated individual. (age 23+)
Investment bankers. (age 30-55)
Investment fund managers. (age 30-55)
The website URL "mpf.hk" need to be present in the logo (You can do upper case of lower case or combination, it's design)
By the way, MPF means Mandatory Provident Fund. Don't put the full name there!!
I need a UNIQUE symbol that represent our company value and define us. Reading from the key words from the description will give you some hits here.
The logo need to be very visible from standard black and white letter head.
The logo need to be very visible from colour business card.
(Please provide colour and BW in your design, big and small size of the logo so that I can see how they look on business card and letter head)
Web 2.0 look and feel.
I want to see complexity and layers in WB logo.
No more than 5 colours.
We play with lots of number and data (does it give you any useful hints for the logo?)
Logo is the primary delivery.
Please also deliver simple favicon, business card design, letter head, footer design for company paper as well.
Enjoy, have fun and get creative.