"All terrain" LOGO for iPHONE PRODUCTS company

pocketpack

Pocketpack is based in Austin, TX and offers a unique line of cases and accessories that will be featured in Apple stores and other retailers around the country. You will want to own our products.

We've done our part creating great products with function driven by design. It's up to you to give us an identity worthy of Apple shelf space that customers will resonate with!

smartphone, iphone and ipod users. consumers that appreciate a well-designed product.

1) open to a symbol in addition to the word mark, but it is not required. it can be abstract and simple, but has personality. remember, apple and their customers are the ecosystem we are part of.

2) if you are not doing a symbol, the word mark must be able to compress for small applications.

3) We say "all terrain" logo because our logo will have to work everywhere: debossed onto plastic and leather cases; printed on different fabrics, stationary and packaging, and in digital form on our site and videos.

4) Because the logo will often appear debossed, it has to look great without the use of color.

***We will try to provide plenty of ongoing feedback***