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terracare zero logo

Heinen brauchte ein neues Logo Design und hat einen Wettbewerb auf 99designs gestartet.

Aus 72 Designs von 19 Designern wurde eine Gewinner gewählt.

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Wie Heinen das erste logo design Abenteuer antrat

Überblick

Heinen tannery is producing shoe upper leather since 1891 in Germany. Last year we launched our environmental product line under the name terracare. the terracare logo was designed on 99designs as well.
Today we want to extend our product line terracare into a product group called terracare zero. The zero stands for the elimination / neutralization of the CO2 emission of the leather production.

Erzählen Sie uns, wer Sie sind und wen Sie erreichen wollen?

Some of the shoes produced with heinen terracare leather has a hangtag on the the shoe so the consumer can see what leather was used during shoe production and how this leather was produced. the logo is targeting the environmental cautious consumer.

Anforderungen

The terracare zero logo needs to be based on the terracare logo. The terracare logo is well introduced to the market, which we need to continue to push. The zero add on should be somehow integrated into the existing terracare logo. The zero reflects the zero CO2 emission. So maybe the word zero and CO2 can be integrated into the terracar logo.
The terracare logo can be seen on our website http://www.terra-care.de and is also still on the 99design web site.

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