Wie Slemley das erste logo design Abenteuer antrat
Down the Line
"Down the Line" is a radically different way to experience a baseball game at historic Wrigley Field in Chicago. Located just across the street beyond the right field wall and situated right down the first base line, this private viewing club separates itself from all its rooftop neighbors by providing a chic lounge environment rather than steeply pitched & tightly packed bleacher seats piled onto a roof. "Down the Line" offers spacious lounge seating on luxuriously landscaped decks with upscale amenities and food and beverage services... we even have hot tubs!
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Chicago Cubs fans of all ages, booked in groups for the whole roof top, interested in experiencing the excitement of a roaring Wrigley Field Cubs game from the comfort of an all inclusive luxurious rooftop perch.
'Down the Line' is being positioned as the luxury roof top option amongst the existing traditional roof top clubs.
The logo must mirror Down the Line’s balance between this chic Chicago rooftop lounge and the traditional Wrigleyville party scene while communicating where we get our name - "Down the Line" is how a radio broadcaster describes a smash line drive hit just inside the foul line, often resulting in extra bases.
The logo must work monochromatically, but 2 and 3 color versions are welcome.
No base balls or bats in the logo please.
As we are separating ourselves from all of our neighbors, we certainly won’t want out logo to look like any of these: