Many people spend their days in boring environments doing boring things. Most of the companies they interact with are BORING too. We want to brighten their day. Interactions with our brand should be exciting, surprising and fun.
Wondermill (http://www.wondermill.com/) has been around since 1998. Over our history we've made sites, and web services, often geared to small and medium-size businesses.
"Upgrade Me" is a new direction for us. We'll be offering information and advice in the form of free and paid courses to help people improve (or "upgrade") themselves in specific areas.
Our courses will be built on the latest research in the areas of cognitive psychology and behavioral economics.
We'll translate research results into practical tips that people can use right away. Our first course will be helping people to be more productive, but eventually we plan to offer courses to help people lose weight or have better relationships. The brand (Upgrade Me) is intentionally general to leave us room to grow and develop.
You can see a few of the productivity tips we've started with at http://www.upgrademe.org/blog/