We are an organization that has been around for under a year that is composed of a group of experienced health and beauty marketers. We are in the process of building out a nutritional supplement brand. Our goal is to build out the highest quality brand in the marketplace. The products consist primarily of workout supplements.
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Our target audience is male dominated in the 15+ demographic. The products are work out supplements. The audience targeted has a mind set that staying in shape and fitness are a key element to a healthy lifestyle. This demographic is typically self conscious about their looks and appearance.
An example of a brand that is in our vertical that we are impressed with is OptimumNutrition.com
We want a brand that will appeal to the target demographic that we described that screams quality. We want a very clean, more "Web 2.0" branded product line. We want the design to work on a black or white background.