Wie Marketinguru das erste logo design Abenteuer antrat
We're an Italian family-owned retail store, specialized in high quality mattresses and everything needed to get a good night's sleep (pillows, beds, duvets, ect). We want to stand out from the competitors, that's way we've invested a lot of money to get a computerized tools that help people to choose the right mattress for everyone. We want to communicate this high-specialization with a modern/professional logo.
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Plain and simple a quality mattress can help anyone; so everyone in reality are my target audience. If I had to specify a target audience it would include active adults that are experiencing discomforts with their mattress, don't sleep well, have back pain, want to stay healthy and active. My current customer demographics are mostly between 30-60 years old.
I am looking for a logo to represent and re-brand our store "SOGNI D'ORO" (approx. english translation: "GOLDEN DREAMS", "SWEET DREAMS"). Obviously, the main part must be the word SOGNI D'ORO, the tag line must be I PROFESSIONISTI DEL RIPOSO (approx. english translation: THE SLEEP PROFESSIONALS), plus I would like to see a "body that sleeping" stilized, sophisticated image, incorporated somehow. I don't know if it looks good to put something related to the "night" (stars, moon), to the mattress and to the spine-column. I would like a clear professional logo. Colors can be variable, but I think it's preferable something in the blue tone, with a contrast color (but variations are welcomed). You could look to some sample logos I've attached. Inside the attachment you find my actual logo.
I am looking for a unique logo that stands out and says that I sell "better night's sleep", not just simply mattresses.
The type face should be clear, bold and easily readable, not capital letter.
I am anticipating using this logo for my print ads, brochure, on my delivery truck, as an upload for my website, facebook and other social media websites as well as for my new cards and stationary. I would like a format I can easily upload and that has the ability to be adjusted in size depending on where I place the logo.