Color Palette: suggest warm tones, oranges, red – supports the theme or meaning of Spark (but recommendations welcome)
Themes & Definition:
Definition: igniting something, creating a spark, light, a burst of light/ energy
a luminous disruptive electrical discharge / something that sets off a sudden force / to set off in a burst of activity / To set in motion; activate
To rouse to action; spur / “sparkler” candles, fireworks
Theme: sparking something, setting something in motion, to create a relationship, to send a warm, positive, happy upbeat signal.
Design Options: straight text treatment (like Google, Facebook, eBay)
Or text treatment with mark.
Ultimately would like the logo to lend itself to a favacon as well, or can be leveraged to be used as an avatar on social media sites such as Twitter.
Please visit sparksignals.com for the feel of the site. The current image of a lady on the homepage is a placeholder only and needs to be swapped with a visual (tbd).
Happy to answer any additional questions. Look forward to seeing compelling designs and work with you!