Wie Ruthanne das erste logo design Abenteuer antrat
Hi there! I just left a large executive search company and now I am going out on my own which is very exciting. I am calling my company Acuitas Partners (not using the word "search") because Acuitas in Latin means insight. Acuity of course means "perception". I do not need anything fancy - something very clean, sleek. I do not have strong opinions and I have absolutely no sense of design whatsoever so no matter what you do, I'll probably think it is totally genius. I do NOT want a Latin theme so no need to bust out greek letters and if you think of roman columns or anything like that we are definitely not on the same wavelength.
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In executive search we work with clients and with candidates at varying levels. Professional, mainly US based
I am OK with black and maybe one other color - I don't want a ton of colors that are going to cost me a fortune to print. It can definitely have a sense of fun - I want it to be clean, but no austere. I am not old school IBM - I am known for being fun and energetic. It is OK for this to have some fun to it, but not over the top given that a lot of my clients are in finance.
I am also not inclined to use a logo that has a big letter "A". I'd like the words 'Acuitas Partners' and then some sort of graphic/color detail. Nothing too fancy. I like marroon and red colors as I think it goes well with black and white. (I visualize white business cards, black type, marroon on the back) - but I am not at all married to this. As I mentioned, I have no sense of design at all.