ESL Jobs World (http://www.esljobsworld.com)
We need a logo to create a sharp brand identity for a successful, three year old job website called ESL Jobs World. ESL means English as a Second Language. ESL Jobs World runs http://www.esljobsworld.com, a website that connects English teachers and schools looking to hire them around the world. It is similar to Monster, HotJobs, Simply Hired, and Indeed, but only with jobs for English teachers.
The logo for ESL Jobs World needs to convey an image that is professional, knowledgeable, global,worldly, adventurous, modern and trustworthy. It should be clean, warm, welcoming and simple in appearance, without being formal or stuffy. More a feeling of community, less a feeling of big business.
The existing logo can be seen at http://www.esljobsworld.com.
We are not attached to the existing logo or its colors. You can borrow design elements if you like, but we would prefer to see a fresh approach.
Some competitor websites are:
The logos for these sites are OK but not great. We provide them only as reference, not as examples of what we want to see!
Large job websites:
These sites have logos that are more simple and clean. They are better examples of what we want to see.
Our customers are made up of three groups: teachers, the owners of schools, and independent recruiters. The teachers range in age from early 20's to late 60's and are typically from English speaking countries such as the United States, Canada, the UK, Australia, and New Zealand. Many of them view teaching abroad as an exciting opportunity for adventure that they will pursue for only a year. Others view teaching ESL as a long term career and have taught for many years in locations around the world.
Most of the school owners and independent recruiters do not speak English as their first language, and are located all over the world. They want quality teachers to help their students learn. They want satisfied students, and attracting qualified, competent, dynamic English teachers is very important to them.
Trust is a very important issue for both sides. The teachers don't know the schools, and the schools don't know the teachers. ESL Jobs World helps build trust between the two groups. The logo should give this feeling of trust. It should also give a feeling of partnership, community and working together.
We need a professional looking logo that appeals to the customers groups identified above. The logo must work in both large and small formats, both horizontally and vertically, both with the logo to the left of the text and above the text, and both with and without an optional tag line. We want to see a distinctive icon plus the text "ESL Jobs World" in the logo. The logo will be used for the main heading of the website, in the heading of email newsletters, in the signature of email messages, at the top of invoices, etc.
We envision a design using the colors blue, black, gray, and white. The use of these colors is definitely not a requirement. Please feel free to be creative and use your imagination!
We need to receive your final design in ALL of the following formats:
(1) Adobe Illustrator print file format (.ai using CMYK)
(2) web file format (.jpg and .png)
(3) layered Adobe Photoshop format (.psd using RGB)
* Modern, professional, warm, welcoming design
* Demonstrate trust, partnership and community
* Clean, simple, and easy to read
* Original design concept