SEM-Scout is successfully in business for almost ten years now, we're currently looking for a re-brand (new logo, new design). SEM stands for Search Engine Marketing and what we provide is:
a) We monitor the brand keywords of our customers within popular search engines and detect any 3rd-parties who are advertising, using the brand name of our customer (hence the term "Scout" in our brand)
b) Provide a browser-based software solution for our customers to go through the results of our monitoring and take action on any trademark infringement.
Our customers are medium to big brands, in Germany as well as internationally - including OTTO (online wholesale), Teufel (Audio equipment) and ERGO Direkt (big German insurance company).
So on one hand we're a tech company, providing software and monitoring/analyzing ads on the internet. What our customers pay for is safety and clarity in regards to their brand name, because they know we monitor everything and will provide data to help them protect their brand.
ATTENTION: Briefing was updated as of 2019-02-27:
Symbols that could be nice to use in the logo are:
- the letter "S", because of Sem Scout
- a representation for scout ie. an eye, a lens, a magnifying glass
- a representation for protection, ie. a key lock symbol
- something that represents that we're a data-driven business (ie. a cube, a gear wheel)