Wie ecorockstars das erste logo design Abenteuer antrat
Eco Rock Stars
I am a tree-hugging capitalist and eco-consultant. I sell a eco-consulting training program (see here: http://www.ecoconsultingcareers.com/) and need a rock star logo. My current logo and site layout aren't that great so I need your help. Here are the ideas I am trying to communicate to my target audience:
1. my competitors (green irene, ecoinstitution, etc.) can teach you to be an eco-consultant, we teach you how to be the BEST in the field. We teach you how to become a rock star.
2. my program is cutting edge, trend-setting and geared for web 2.0.
3. I am the expert in this field so you should choose my course over others.
Erzählen Sie uns, wer Sie sind und wen Sie erreichen wollen?
People who are into 'green' but more the yoga-going greenies than the hardcore recycle-their-own-poop greenies. Target market is between 20-40 yrs old, more left-leaning politically, entrepreneurial, 60/40 woman/man distribution, somewhat spiritual and probably meditate. People who want to make a living making a difference in the world.
Here are a few things to think about:
1. No Cartoons - I want it to look cool, inspiring but not cheap or childlike.
2. Nothing too elegant - I do not want to come across as being some big corporation just trying to sell another online product.
3. The typeface should be clear, simple and bold. I want something that stands out.