I Rock Designs
I Rock Designs is a non-profit organization started by a 9 year old who was inspired to start a business to help kids in need. The company has two purposes:
1) to help build kid's self esteem through a line of products (starting with t-shirts) that loudly proclaim "I Rock." Why do these kids rock? Because they have chosen to support a charity where the funds are given to kids in need (The first donations are planned to go to The Make a Wish Foundation.)
2) to give back to the community. Profits from the sale of I Rock merchandise will be distributed to charities which directly benefit children. I Rock designs core value proposition is "kids helping kids."
Target Audience for I Rock merchandise is kids aged 5-12. Although the appeal should be uni-sex, it will skew slightly to boys and sports enthusiasts.
The corporate logo will be leveraged into merchandise designs, corporate brand identity, and company web site. Therefore, we need a full color logo, plus single color for screen printing. Legibility and reproduceablity across a variety of mediums should be a design consideration. We would like to have the logo in .eps, jpeg, and .gif file formats.
Although this is a kid-based business, we would like the design to be edgy and cool... not childish. We have been inspired by sports designs like Tap Out or edgy fashion brands like Ed Hardy or Skin Industries.
The color palette for the first collection of merchandise will be bold and high energy (blues, greens, red, black, orange) Logo should work well with a strong palette.
We are open to all creative explorations. The corporate logo will read "I Rock Designs" but should include I Rock as the primary (or larger) message and Designs as seconday. Text treatment and capitalization is open ended.
We would also like to see a brand badge design utlizing "IRD" to stand for I Rock Designs... this may become a brand signature for merchandising.
Although the word "Rock" will inspire music/band imagery, we are not interested in that creative direction.
If you have any questions, please email firstname.lastname@example.org. We look forward to receiving your concepts!