The product is technically very well define but is still missing a personality.
The logo should capture some or all of our goals in a very simple and clear way. We would like it to convey the following ideas:
- It is EASY, so easy that toddlers operate it
- It is FUN. Children want to play with it
- It is interactive. It CONNECTS the children to their family and friends. Children are not passively viewing television. And they can communicate with the program or family members.
It would be even better if the same logo could also convey the idea that it is SAFE for the children to use and that it is EDUCATIONAL.
The company is new, so we have no existing materials to worry about. We have absolutely no requirements regarding the form of the logo, colors, fonts, shape...
PLAYSMRT has only one A and, if you play with the fonts, this should be clear on the logo (not to be confused with PLAYSMART)
We require the logo to be in a vector graphics format. It's not OK to have it as a pixmap.