Successful restauranteurs opening 3rd restaurant, with a new concept. We have created 2 very successful upscale restaurants featuring local produce and cutting edge cuisine. We are looking to differentiate this concept from our current concept.
Even though we are going to be serving high end food and beverages, we do not want to scare off potential customers with a super sheik, flashy logo. We want our reputation and personality to be approachable, friendly, distinctive, consistent, with a touch of class.
1. Distinctive, touch of class
2. Approachable, warm, friendly
3. Value= upscale feel/ mid-scale prices
4. Local, community, fits in
5. Steady, stable, predictable, consistent
6. Energetic, fun, enjoyable
7. Professional, attentive, hospitable
8. High quality, delicious, the best products