Potro Power, LLC
Headquartered in Austin, TX, Potro Power, LLC was recently formed to provide consulting expertise to the Renewable Energy Generation sector in North America. Additionally, the company plans to develop and own renewable energy generation projects including wind farms, and solar farms as examples. Collectively, the company team is a small group, but its team members' years of experience totals to decades of time spent developing and constructing electric generation plants in North America. Team members have overseen the financing of over $5 billion worth power generation projects and its construction group has overseen the installation of 740 wind turbines for wind farms. This is a well seasoned group and it is poised for great success in the wholesale electric market sector. For a recent example of success in the renewable energy sector, I suggest you make a news article search for Flat Water Wind Farm in Richardson County, Nebraska, which is a $140 mm dollar wind farm installation. On behalf of its clients, namely Gestamp Wind North America, Banco Santander, Potro Power developed and oversaw the construction of this wind farm in 2010. Additionally, I recently organized an auction for a specific logo for the wind farm project itself. We were pleased with the results and submittals.
First and foremost, our primary two client groups consist of equity providers to the renewable energy sector and major investor owned utilities. Examples of the first client group include organizations similar to JP Morgan, U.S. Bank, Banco Santander, etc. An example of the former group can be found by looking at your utility bill, or organizations such as; LADWP, City of Austin, TXU, Public Service of Colorado, Xcel, So. Cal. Edison, Arizona Public Service, Pacific Power & Light, etc. We also consider Public Utility Commissions, private landowners, various levels of Federal, State and County governments and the population at-large as our target audience.
We desire a simple, creative and modern logo that will render well on most types of media i.e. website, business cards, letterhead, power point presentations, etc.
Logo must contain the words "Potro Power." Potro is the Spanish word for a colt a.k.a. a male horse under 4 years of age. In Spanish, nouns can often have additional meanings or entail specific set of well known descriptions to the noun. To my understanding, Potro to Spaniards suggests that this animal is not merely an average young male horse, but a colt that could be described as energetic, muscle bound, powerful and dynamic. We want our logo to reflect these adjectives with the idea that our ultimate goal is to bring clean, renewable electricity to help sustain the environment and meet the power needs of North Americans. I've attached a set of electric symbols. The symbol in the lower left corner is for generator and I think it would be ideal to include elements of the generator symbol into the logo. No wind turbines please.
I realize that with an equine theme there may be some tendencies to borrow ideas from classic logos such as Ford Mustang or Ferrari, which is fine because all of our team members would likely agree that those are powerful, classic images to use for inspiration, but lets be sure to make the Potro Power logo unique, creative and a true original. If you use a horse as imagery, I recommend thoroughbreds and a frontal view.