Breure Plantdeco is a young company based in the Netherlands that makes trendy plant arrangements. The different seasons and holidays influence our work in a great deal.
We produce several plant arrangements every week, which are sold to our clients, which mainly consist of wholesale companies.
Our company has had a change of management in the pas few months. With this change, there is also the need for a new stationary beginning with a new logo.
For an overview of the products see: http://www.breureplantdeco.nl/week31/week31.php
- Garden centers
These companies are mainly interested in the quality of our arrangements combined with a good price. They buy our products in large numbers, reselling them to consumers.
It's very important to them that we deliver good quality everytime, on time.
We would like a logo design using the name of the company: Breure Plantdeco. We would like this to be combined with a graphic element that shows clients what we do: something to do with plants, decoration, arrangements etc.
The style of the logo should be contemporary, stylish and warm. This in contrast to the old logo, which is attached to this briefing.
A good starting point for the new logo is the attached examples of our productcards, we use for our products. In these new cards we use stock photography of base elements like flowers combined with photography of people and/or seasons.
We would like the designer to be original in his/her use of typography combined with graphical elements.
The deliverables should consist of:
- logo in illustrator vector file (.ai or .eps)
- typography (selection + source files in opentype if neccessary)
- logo previews of the use of the logo on different elements: photographs, paper, website ...
- color selection for the logo / stationary