Bassett Realty Group
Bassett Realty Group is a young, professional, startup real estate company in the Dallas, Texas area. Our company is new, but we’ve been in the game for years and our branding needs to project a PROFESSIONAL and CLASSY image so we can go head-to-head with the Big Boys. You want to help the little guys, right? :)
We’re looking for an iconic logo (think Nike swoosh) to launch our enterprise. Due to the similar spelling of Bassett (our company) and Basset Hound (the dog) we feel the ideal logo would be some sort of play on the idea of the dog. Our thoughts are a stylistic basset hound profile, dog house, or maybe a dog paw print. Then again, you're the expert...
We’re real estate agents, so pretty much anyone buying or selling a home is our target audience. Our service area spans urban, suburban, and rural buyers and sellers. Anyone in the Great State of Texas could be our audience.
**BE SURE TO READ THE DISCUSSION COMMENTS TOO FOR EVOLVING IDEAS**
Past the do’s and don’ts below, we defer to your creativity. We figure we know real estate, you know design. Let’s see your best! (we need it!)
-Use a Basset Hound profile, or dog house, or paw print for inspiration.
-Priority goes to the word “Bassett”, with “Realty Group” secondary.
-Fonts must be easy to read, no cursive or balloon types.
-Must look great on a coffee cup, billboard, and anything in-between.
-Must look great in black and white and any color.
-No clipart or stock images.
Our company colors are blue and white, and the logo must be crisp, stylish, and sleek, just like our company vehicles (see attached). I’ll be conferring with my partner along the way, but I am usually *VERY* prompt with replies.
Monies are guaranteed so please bring your best ideas! Good luck to all!
We will require:
-Print file format - .ai (CMYK)
-Web file format - .jpg and layered .psd (RGB)