We are a company with 100 years of broadcast experiences, from producing daily newscasts to creating documentry broadcasts. We are content driven and now we are focusing on helping the unemployed not only find jobs or start businesses, but also help them create balance in their lives.
This is an internet broadcast so the logo will be used on our website, in our studio and in promotional and sales pieces.
Nobody else in the country is doing a broadcast anything like ours. We feature guests who talk about preping for job interviews, trends in HR to give our audience an edge, advice on starting and maintaining a business, tips on life and wellness to help relieve stress, fitness tips and other lifestyle information.
The hosts are smart, well read, experienced interviewers yet easy going and the show, at times, has a breezy feel about it. The hosts are also share their opinons on the news of the day and how it effects the unemployed.
While based in Minneapolis, the show is national in scope with experts from all across the country appearing as guests.
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The target audience is simple: people across America who are looking for work or looking to start their own business.
Job Talk America needs a logo that gives you the feel of America (the flag, red/white/blue) without being jingoistic or like Fox News. This is the most important aspect. America without feeling like we're flag waving.
It needs to reflect the national scope of the program. Since it is an internet radio program (available only at jobtalkamerica.com) it could inculde a certain web feel or it could include a broadcast feel (a mic, for example).
I've attached a flyer we created and the logo we created with free clip art. While I like it, I'm not in love with it and open to all creative applications.