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Radical logo sought to shake up complacent audience

ForrestA brauchte ein neues Logo Design und hat einen Wettbewerb auf 99designs gestartet.

Aus 399 Designs von 72 Designern wurde eine Gewinner gewählt.

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Wie ForrestA das erste logo design Abenteuer antrat

Firmenname

Bourgeois Anarchist

Überblick

Web publisher of high quality web content

Erzählen Sie uns, wer Sie sind und wen Sie erreichen wollen?

The so-called cultural elite. Tastemakers.

Readers of the New Yorker magazine, the New York Review of Books, the Atlantic.

They are smart, cultured, comfortable. Complacent, middle-aged but wishing they weren't.

They want something that is at once new and different, yet recognizable within their frame of reference.

Anforderungen

Looking for an iconic / abstract logo with a textual expression of the name.

Black and white.

Simple.

Both the logo and the text should include elements of both:

1. disruption/chaos/messy/ violent/punk (anarchy), and

2. upper-middle class / convervative striving / fancy (bourgeois).

Here is an example of a logo that is more representational than I am looking for but that successfullly combines these two kinds of elements in an effective way: http://www.friendlyanarchist.com/

Note the combination of textures in the example -- a stencil look for the red balloon and the human figure but a more realistic look for the flowers. See also the different fonts and textures -- matte for the balloon stencil (it really looks stenciled), dark flat black for the words, bright 3D color for the flowers.

Example of textures / images that look "bourgeois" include: brass plaque, engraved stationary (I don't mean fancy filigree writing, what I mean is the texture of letterpress, think a lawyer's business card), Brooks Brothers (e.g., a regimental striped silk tie), madras plaid, a Lacoste polo shirt, the Goldman Sachs logo, khaki pants, shiny dark blue car paint, the New Yorker logo. Something bourgeois has a very finished, polished look.

Things that look anarchistic are sloppy ink / spray paint, violent contrast, bullet holes, explosions, stencil, torn fabric, military canvas, piercings. The look is unfinished, young, revolutionary.

Please remember to mix these textures / looks! It probably makes most sense for the word "Bourgeois" to look bourgeois, and the word "Anarchist" to look anarchistic.

Thanks, and good luck!

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